VP of Communications
Impact: Brand reputation, Public perception, Stakeholder relations
Develop and execute comprehensive communication strategies to enhance brand reputation, manage public relations, and oversee internal and external messaging for an organization.
What the day looks like
- People interaction
- Extensive
- Team vs solo
- 70% Team / 30% Solo
- Client facing
- Frequent
- Impact visibility
- Very High
- Travel
- 10-20% domestic for media events and stakeholder meetings
- Schedule flexibility
- Flexible
- Remote work
- Hybrid
- Typical work hours
- 50-60 hours/week
- Stress level
- High
At a glance
- Median salary
- $180,000
- Entry-level
- $90,000 - $120,000
- Senior
- $250,000+
- Growth by 2033
- 6% (average)
- Demand
- Growing
- Freelance potential
- Moderate
- Salary growth potential
- High to 100-150% growth from entry to senior
- Typical student debt
- $30,000 - $60,000
Skills you'll use
Hard skills
- Media Relations
- Content Strategy
- Digital Communications
- Stakeholder Engagement
- Brand Management
- PR Software
Soft skills
- Strategic Thinking
- Crisis Management
- Public Speaking
- Relationship Building
- Persuasion
- Leadership
Technical complexity: High
How to get there
- Minimum education
- Bachelor's Degree
- Licensing
- No
- Years to mid-career
- 7-10 years
- Years to senior
- 12-15 years
- Career switching
- Moderate
Where this career leads
How people arrive here
Where you can go from here
Typical progression
- Communications Specialist
- Communications Manager
- Director of Communications
- VP of Communications
Future outlook
- Automation probability
- 15% to low risk due to strategic and relationship-driven nature
- AI disruption risk
- Low
- Demand trend
- Growing
How people feel about it
- Overall satisfaction
- 3.9/10
- Meaning
- 4.1/10
- Work-life balance
- 3.2/10
- Prestige
- 8.5/10
- Social perception
- Very High