Media Planner
Impact: Strategic
Develops, executes, and optimizes strategic media plans across digital, TV, radio, and print platforms by analyzing market trends, identifying target audiences, selecting media channels, negotiating placements, and monitoring campaign performance to meet objectives.
What the day looks like
- People interaction
- Extensive
- Team vs solo
- Team-oriented
- Client facing
- Always
- Impact visibility
- High
- Travel
- Low to Moderate
- Schedule flexibility
- Moderate
- Remote work
- Hybrid
- Typical work hours
- 40 hours
- Stress level
- High
At a glance
- Median salary
- $70,000
- Entry-level
- $55,000
- Senior
- $95,000
- Growth by 2033
- Average
- Demand
- Stable
- Freelance potential
- Low
- Salary growth potential
- High
- Typical student debt
- $30,000 - $50,000
Skills you'll use
Hard skills
- Digital Marketing
- Data Analysis
- Media Planning Software
Soft skills
- Communication
- Analytical Thinking
- Creativity
Technical complexity: High
How to get there
- Minimum education
- Bachelor's degree
- Licensing
- No
- Years to mid-career
- 3-5 years
- Years to senior
- 7-10 years
- Career switching
- Moderate
Where this career leads
How people arrive here
Where you can go from here
Typical progression
- Media Director, Marketing Manager, Brand Strategist
Future outlook
- Automation probability
- Medium
- AI disruption risk
- Moderate
- Demand trend
- Stable
How people feel about it
- Overall satisfaction
- 4/10
- Meaning
- 4/10
- Work-life balance
- 3.5/10
- Prestige
- 6.5/10
- Social perception
- High