Head of Content / VP of Content Marketing

Leads the entire content marketing function, setting content strategy, managing editorial teams, overseeing content production across all channels, and tying content performance to revenue and pipeline metrics.

From people doing the work

You spend time managing people, budgets, and strategy. The biggest challenge is proving the ROI of content to the executive team and ensuring your editorial calendar aligns with revenue goals.

Drawn from Superpath Slack discussions, Reddit r/content_marketing threads, Industry podcasts

Attribution: Composite

Composite · Synthesised from Superpath, r/content_marketing

A day in the life of a Head of Content / VP of Content Marketing

People interaction
Extensive
Team vs solo
70% Team / 30% Solo
Client facing
Sometimes
Impact visibility
Very High
Travel
Low-Moderate
Schedule flexibility
Moderate
Remote work
Mostly Remote
Typical work hours
48-58
Stress level
High

Head of Content / VP of Content Marketing salary, education and outlook at a glance

Median salary
$155,000
Entry-level
$105,000
Senior
$225,000
Growth by 2033
8%
Demand
Growing
Freelance potential
Moderate
Salary growth potential
114%
Typical student debt
Moderate

Skills you need as a Head of Content / VP of Content Marketing

Hard skills

  • Content Strategy
  • Editorial Calendar Management
  • SEO/Content Analytics
  • Marketing Automation (HubSpot/Marketo)
  • Revenue Attribution
  • Team Management
  • Budget Planning
  • Multi-Channel Publishing

Soft skills

  • Strategic Thinking
  • Leadership
  • Communication
  • Storytelling
  • Cross-Functional Collaboration

Technical complexity: High

Tools of the trade

Core tools

  • HubSpot (Platform): Manage inbound marketing campaigns, content distribution, and revenue attribution.
  • Google Analytics (Software): Track website traffic, user behavior, and content performance metrics.
  • Ahrefs (Software): Conduct SEO research, track keyword rankings, and analyze competitor content.
  • WordPress (Platform): Publish and manage content across the organization's primary web properties.

Commonly used

  • Asana (Software): Organize editorial calendars, manage team workflows, and track content production.
  • Salesforce (Platform): Align content marketing efforts with sales pipeline and track lead progression.

How to become a Head of Content / VP of Content Marketing

Minimum education
Bachelor's in Marketing, Communications, Journalism, or English; MBA valued for VP roles
Licensing
No
Years to mid-career
6-6
Years to senior
12-12
Career switching
Easy

Where this career leads

How people arrive here

  • Director of Content Marketing: A natural progression from managing a content team to leading the entire content strategy.
  • Managing Editor: Transitioning from overseeing editorial operations to driving broader content marketing initiatives.
  • Director of Communications: Moving from PR and corporate communications to a more revenue-focused content role.

Where you can go from here

  • Chief Marketing Officer (CMO): Expanding scope to lead all marketing functions, including demand gen, product marketing, and brand.
  • Chief Content Officer: Taking on a C-level role focused entirely on content as a core business asset.
  • VP of Marketing: Broadening responsibilities to oversee the entire marketing department.
  • Founder / CEO: Leveraging audience-building skills to start a media company or agency.

Typical progression

  1. Content Writer
  2. Content Marketing Manager
  3. Director of Content
  4. VP of Content Marketing
  5. CMO

Head of Content / VP of Content Marketing job outlook and future demand

Automation probability
Very Low
AI disruption risk
Low
Demand trend
Growing

Job satisfaction as a Head of Content / VP of Content Marketing

Overall satisfaction
7.5/10
Meaning
8/10
Work-life balance
5.5/10
Prestige
8.2/10
Social perception
High

Where practitioners gather

Professional organisations

Podcasts and media

  • MarketingProfs: Provides marketing training, events, and resources for marketing professionals.

Reddit communities

  • r/content_marketing: A subreddit dedicated to discussing content marketing strategies and trends.

Online communities

  • Superpath: A community for content marketers to network, share resources, and find jobs.

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