E-commerce Manager (Retail)
Impact: Driving the online trading performance that is increasingly central to a retailer's commercial success
Manage and grow a retailer's online trading performance across website, app, and marketplace channels. Oversee product listing quality, site merchandising, and on-site search; manage digital marketing budgets and agency relationships; analyse trading data and implement optimisation strategies; and work with technology, logistics, and buying teams to improve the online customer experience. Develop and execute the e-commerce trading calendar; manage promotional activity; and report on online trading performance to senior leadership.
What the day looks like
- People interaction
- Moderate
- Team vs solo
- 60% Team / 40% Solo
- Client facing
- Sometimes
- Impact visibility
- High
- Travel
- Minimal
- Schedule flexibility
- Moderate
- Remote work
- Hybrid
- Typical work hours
- 40-52 hours/week
- Stress level
- High
At a glance
- Median salary
- $58,000
- Entry-level
- $32,000 - $45,000
- Senior
- $90,000+
- Growth by 2033
- 8% (e-commerce growth sustaining strong demand for trading expertise)
- Demand
- Growing
- Freelance potential
- Moderate
- Salary growth potential
- High -- 100-180% growth from e-commerce executive to e-commerce director
- Typical student debt
- $20,000 - $50,000
Skills you'll use
Hard skills
- E-commerce trading management (Shopify
- Magento
- Salesforce Commerce Cloud)
- Google Analytics 4
- Site merchandising and on-site search
- Digital marketing (PPC
- SEO
- email)
- Marketplace management (Amazon
- eBay)
- A/B testing and CRO
Soft skills
- Commercial acumen
- Analytical thinking
- Digital marketing knowledge
- Communication
- Stakeholder management
Technical complexity: High
How to get there
- Minimum education
- Bachelor's Degree
- Licensing
- No
- Years to mid-career
- 3-5 years
- Years to senior
- 6-10 years
- Career switching
- Moderate
Where this career leads
How people arrive here
- Digital Marketing Manager
- Retail Merchandiser
Where you can go from here
- E-commerce Director
- Chief Digital Officer
Typical progression
- E-commerce Executive
- E-commerce Manager
- Senior E-commerce Manager
- E-commerce Director
Future outlook
- Automation probability
- 25% -- AI-powered site merchandising and personalisation tools are growing but commercial strategy remains human
- AI disruption risk
- High
- Demand trend
- Growing
How people feel about it
- Overall satisfaction
- 7.5/10
- Meaning
- 7.2/10
- Work-life balance
- 6.8/10
- Prestige
- 7/10
- Social perception
- High