Director of Paid Media
Impact: Strategic, Financial, Brand
Leads and manages paid advertising campaigns across various platforms to drive customer acquisition, engagement, and revenue. Oversees strategy, budget allocation, team performance, and reporting for all paid media efforts.
What the day looks like
- People interaction
- Extensive
- Team vs solo
- Team-oriented
- Client facing
- Always
- Impact visibility
- High
- Travel
- Low
- Schedule flexibility
- Moderate
- Remote work
- Mostly Remote
- Typical work hours
- 45-55 hours
- Stress level
- High
At a glance
- Median salary
- $125,000
- Entry-level
- $95,000
- Senior
- $160,000
- Growth by 2033
- 10%
- Demand
- Growing
- Freelance potential
- Moderate
- Salary growth potential
- Excellent
- Typical student debt
- $30,000 - $60,000
Skills you'll use
Hard skills
- Paid Search (SEM)
- Paid Social
- Digital Analytics
- Budget Management
- A/B Testing
Soft skills
- Leadership
- Strategic Thinking
- Communication
- Problem-Solving
- Adaptability
Technical complexity: High
How to get there
- Minimum education
- Bachelor's degree
- Licensing
- No
- Years to mid-career
- 5-8 years
- Years to senior
- 8-12 years
- Career switching
- Moderate
Where this career leads
How people arrive here
Where you can go from here
Typical progression
- Paid Media Specialist
- Paid Media Manager
- Director of Paid Media
- VP of Marketing
Future outlook
- Automation probability
- Low
- AI disruption risk
- Moderate
- Demand trend
- Growing
How people feel about it
- Overall satisfaction
- 4/10
- Meaning
- 4/10
- Work-life balance
- 3.5/10
- Prestige
- 7.5/10
- Social perception
- High