Director of Demand Generation
Impact: Strategic
Leads and manages strategies to drive customer acquisition and revenue growth through various marketing channels, focusing on lead generation, nurturing, and conversion optimization.
What the day looks like
- People interaction
- Extensive
- Team vs solo
- Team-oriented
- Client facing
- Always
- Impact visibility
- High
- Travel
- Moderate
- Schedule flexibility
- Moderate
- Remote work
- Hybrid
- Typical work hours
- 45-55 hours/week
- Stress level
- High
At a glance
- Median salary
- $130,000
- Entry-level
- $95,000
- Senior
- $180,000
- Growth by 2033
- Above Average
- Demand
- Growing
- Freelance potential
- Low
- Salary growth potential
- Excellent
- Typical student debt
- $30,000 - $60,000
Skills you'll use
Hard skills
- Digital Marketing
- Marketing Analytics
- CRM Software
- Marketing Automation
Soft skills
- Strategic Thinking
- Leadership
- Communication
Technical complexity: High
How to get there
- Minimum education
- Bachelor's Degree
- Licensing
- No
- Years to mid-career
- 5-8 years
- Years to senior
- 10-15 years
- Career switching
- Moderate
Where this career leads
How people arrive here
Where you can go from here
Typical progression
- Marketing Manager
- Senior Marketing Manager
- Director of Demand Generation
- VP of Marketing
Future outlook
- Automation probability
- Low
- AI disruption risk
- Moderate
- Demand trend
- Growing
How people feel about it
- Overall satisfaction
- 4/10
- Meaning
- 4/10
- Work-life balance
- 3.5/10
- Prestige
- 5/10
- Social perception
- High