Community Manager
Impact: Brand loyalty and product adoption through expert community building and engagement
Build, grow, and manage online and offline communities around a brand, product, or shared interest. Create engagement programmes, moderate discussions, produce community content, and use community insights to inform product and marketing decisions.
What the day looks like
- People interaction
- Extensive
- Team vs solo
- 65% Team / 35% Solo
- Client facing
- Frequent
- Impact visibility
- High
- Travel
- 10 to 20% for community events and conferences
- Schedule flexibility
- Flexible
- Remote work
- Hybrid
- Typical work hours
- 38 to 50 hours/week
- Stress level
- Low
At a glance
- Median salary
- $90,000
- Entry-level
- $50,000 - $70,000
- Senior
- $150,000+
- Growth by 2033
- 15% (faster than average)
- Demand
- Growing
- Freelance potential
- Moderate
- Salary growth potential
- High - 65 to 80% growth from entry to senior
- Typical student debt
- $15,000 - $50,000
Skills you'll use
Hard skills
- Community platforms
- Content creation
- Social media
- Analytics
- Moderation
- Event planning
Soft skills
- Communication
- Empathy
- Community building
- Content creation
- Analytical thinking
Technical complexity: Low
How to get there
- Minimum education
- Bachelor's Degree
- Licensing
- No
- Years to mid-career
- 1 to 3 years
- Years to senior
- 4 to 7 years
- Career switching
- Moderate
Where this career leads
How people arrive here
Where you can go from here
Typical progression
- Community Coordinator > Community Manager > Senior Community Manager > Head of Community > VP of Community
Future outlook
- Automation probability
- 15% low risk as community relationships require human empathy
- AI disruption risk
- Low
- Demand trend
- Growing
How people feel about it
- Overall satisfaction
- 8/10
- Meaning
- 8.2/10
- Work-life balance
- 7.8/10
- Prestige
- 6.8/10
- Social perception
- Moderate